CASE STUDIES

USDA Logo
 

Farm Production & Conservation Business Center Website


Background

The Business Center website was a new initiative for the U.S. Department of Agriculture in Washington, D.C. As the Lead Human-Centered Design Specialist, I co-led the design of a website with the New River Systems UX Manager and other team members consisting of a User Interface Developer, several Sharepoint Developers, and a USDA team lead who was the end client.

 

Challenges

One of the biggest challenges was to consolidate and migrate content from hundreds of webpage content pertaining to three different government agency websites from the Farm Service Agency (FSA), the Natural Resources Conservation Service (NRCS), and the Risk Management Agency (RMA) with the help of a UI Developer, Help Desk, and Sharepoint Developers.

Consequently, user research was very limited and the discovery process was skipped since there was an absence of documentation to review. Moreover, user flows, personas, and user testing were not factored into the lifecycle of the project as a whole.

 

Responsibilities

I designed a clean and sophisticated user interface that was 508 compliant by closely following web standards from the U.S. Web Design Standards (USWDS) and the USDA branding guidelines. I made sure to follow the components and design tokens which were featured on the main government website.

 

U.S. Web Design System
https://designsystem.digital.gov

U.S. Web Design Systems (USWDS)

FPAC BC High-Fidelity Prototype

Header Section

FPAC Business Center Header
 

Categories Section

FPAC Business Center Categories
 

News Section

FPAC Business Center News
 

Footer Section

FPAC Business Center Footer

Design Solutions

I decided to use a limited color palette for the website, which included blues, greens, and grays. I also chose typography that was clearly legible and easy to read on screen.

Consequently, I included rounded buttons and round icons to add a more contemporary look to the website. The photos were directly imported from the USDA’s large database of photographs and carefully selected according to each categories’ theme.

All additional front-end and back-end content was migrated from the Farm Service Agency (FSA), the Natural Resources Conservation Service (NRCS), and the Risk Management Agency (RMA) with the help of Sharepoint Developers on my development team.


Farm Service Agency Website


Risk Management Agency Website


Natural Resources Conservation Service Website